AAC - Asbeck Asia Consult

In close cooperation with the principal AAC will make a market review for products and/or services. After the definition of the markets and sub-markets, as well as the regions and countries, the market-possibilities will be defined based on local market information and desk research, eventually in co-operation with a network of local contacts.

With the market review AAC makes a proposal for a business plan. This plan will fix all relevant details: locations and timing of the actions, sources and recourses that will be needed for the implementation of the plan, the routing of the actions.

With the business plan AAC will advise a proper and effective distribution network. The choice of the network will depend on the type of the products and/or services involved, the technical level demanded at the distributors, the type of marketing intensity needed and its nature, the local situation in the (sub) region, and possible other aspects.

AAC will assist in building relations between European manufacturing and trading companies and Asian customers, agents and/or distributors. In Asia relationships are very much a matter of trust and time needs to be invested in building up a situation of mutual trust and understanding. AAC will advise and support newcomers in the Asia-Pacific in setting-up relationships. AAC will play an active role in this process, using the position of experienced and trustworthy business partner in the Asia-Pacific, achieved by VanAsbeck.

In building relations between Asian manufacturing and trading companies and potential European partners AAC will support Asian companies who are unknown with the European business style in getting acquainted with business climate in Europe.

Companies who do not have the infrastructure or the recourses enabling them to realize the business plan receive assistance from AAC for executing the fieldwork. If necessary, local partners will be involved in this. This will involve regular travelling in the target-area for reporting on the market potentials, introduction of products / services, guiding of the first market actions and training of the local network.

Companies desiring to establish a network of agents and / or distributors in the Asia-Pacific region or in the European Union can receive assistance. AAC is able to arrange connections with appropriate partners in any country of the regions.

AAC provides assistance to companies who wish to establish business in the Asia-Pacific region or in the European Union. For the set-up of an own business, the establishment of a joint-venture or the preparation of an acquisition AAC will search for potential partners through local networks. AAC will escort this process intensively.